Keynote Speech:Mobile Marketing:What it means to market to mobile customers and how to start nowSpeaker: Adam Helweh | Secret SushiResearch firms are predicting that by 2015 mobile Internet usage will eclipse desktop and laptop Internet usage. This means a fundamental shift in how your customers access information and discover new products or services. Customers who have been tethered to their computers will be transformed into connected consumers who rely heavily on their mobiles devices throughout the day. You don't have to wait until 2015 to take advantage of this! It's happening now and there are ways that your business can start reaping the benefits of this movement today with mobile marketing. Attend this keynote session and learn how to make it happen.This talk is perfect for:Businesses and organizations of all sizes that rely on their website to drive businessBusinesses with one or more physical locations who are looking to increase walk-in visits and salesWhat we'll cover:Current trends driving mobile marketingWhat can you do today to make your web site mobile-readyBeyond your site, other mobile marketing techniques to tryWhat's next for mobile marketing in the upcoming year. Plus Special Opening Topic:Mobile App or Mobile Website?What you need to know before you investSpeaker:  Jerry Bates  |  FittingSites.comMore and more consumers access data, information, and do their shopping via their smartphones, tablets and other portable devices than ever before, and that number is continuing to rise sharply.    But as a business, what is the best way to get your marketing message in front of this new generation of mobile users?  Do you need a mobile app? Do you need a mobile site?  What is the difference and pros/cons of each?  If you'd like answers to those important questions before you invest your hard-earned dollars.   Photo Credit:  Phil Campbell Early web registration for WSC-03 Mobile Matters Web Registration 71.72 At the Door 81.97