From the Olympics to the 2012 Presidential campaigns, every day we see the results of market research: what works and what to avoid. Our panel of experts will look at the risks and rewards of market research from three different perspectives: * an internal research expert * a third party researcher * an executive who makes decisions based on market research The proper understanding and correct use of market research can provide what every organization strives for: strategic advantage over the competition. Having insights into what is most important to your customers and target market can help you identify sales obstacles and develop a wildly loyal customer base. TOP 10 REASONS TO ATTEND: 1-3: Insights on what works, Best Practices you can put in play and Strategies you can adopt on using market research for competitive advantage 4-6: Meet the experts, engage in idea exchange with peers and decision makers 7-10: Experience Symantec's hospitality, eat, drink and learn Come experience all that SVAMA has to offer--JOIN US on Tuesday, Dec 4th! MORE INFO: Website: http://us.ootoweb.com/20121204 Email: svama@onebox.com Phone: 408-266-9658 Submitted by the FullCalendar Event Promotion Service Cost: $10 Members / $20 partner members / $30 non-members.