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Cold calling is in essence relationship building with people you don't know and who don't know you. Whether or not you have all the customers you need already or rarely conduct sales over the phone, mastering cold calling is a powerful, and I would argue, essential skill that has benefits beyond creating warm business leads. In this presentation, you’ll learn the six steps to deliver a successful cold call, including how to respond to unexpected questions, create instant rapport, and end conversations on a positive note.About Robin FletcherI exceeded my quota for five years as a sales rep for two startups, and out-performed peers with 20 years experience. I've sat in front of a phone, with nothing more than a goal and a computer and created connections that lead to future business and collaborations with people I had never met before. I've penetrated accounts that others have said - "no can do," and have had conversations with individuals who are impossible to reach. I’m successful because I never forget that at the core, excellent selling is matching needs with services in a way that is in alignment with yours and the other person’s integrity. The secret is to have a system and practice that empowers you to remember AND act from that place each and every time.