2600 E. Bayshore Road
Palo Alto, CA 94303
10:00 a.m. Wednesday, Feb. 20, 2013
This pharma marketing compliance training will review recent marketing missteps that triggered legal problems for pharma management, and explain the latest compliance regime for key company executive and marketing roles.Why Should You Attend:In the past two decades, the number of pharmaceutical companies stung by serious marketing missteps has grown, and their legal exposure has produced high fines. From the latest controversy (NECC) to actual litigated instances, these cases of faulty compliance can draw fines up to $4 billion, and include mandatory prosecutions and court-ordered supervision of all operations.
This course is designed to give marketing professionals a “walk-through” the crucial steps that help avoid marketing non-compliance mishaps, and helps your company develop full regulatory and documentation process for staying fully compliant in marketing. The training will include a comprehensive review of the core compliance requirements, plus the more nuanced steps involved in the case of higher-level executives. This 90 minute program details these core elements, identifies the critical steps required, and guides you through the organizing steps for an actionable marketing compliance strategy for your company.Learning Objectives:Participants willGain tested guides for managing marketing compliance plans. The program targets organizing your documents, messages and training. You develop your plans from the ground up, and create the full program.Learn what creates the safe harbor and successful path in pharma marketing, and establish the crucial plans and documentation for successful compliance in 2013.Areas Covered in the Webinar:The webinar’s market-proven tips help manage these critical planning elements:Understanding the best practices (“dos” and “don’ts”) for developing your plan.Doing due diligence and a full scan of your current operations.Using a solid assessment of competitor pressures and learning how to handle them.Preparing for audits of the range of major marketing decision making.Integrating your guidance for legal, medical and marketing teams.Maintaining a program of internal and external communications on compliance.Deploying, monitoring and reporting on a cycle of compliance metrics.Using high-level communications with top executives to ensure your program is on track. For Registration:
Online Registration 316.44