San Francisco company creates "Fitbit" for pregnancy

- According to the Centers for Disease Control and Prevention the average age of women having babies is increasing.

The West Coast states of California, Washington and Oregon have seen an age increase of nearly two years since 2009.

Doctors say while this can guarantee a better standing in life, most women underestimate the difficulty of getting pregnant.

Now a San Francisco company has created Ava, the first FDA approved fertility tracking sensor being called the "Fitbit for fertility."

It works by detecting a woman's five day fertile window and doubles her chances of getting pregnant.

Dr. Danielle Lane is a San Francisco based fertility specialist who recommends this to her patients. She says, "the reason I wanted to work with Ava is that I think it is very difficult for women trying to conceive to work with the current products on the market that allow them to detect ovulation."

Ava founder and CEO Lea von Bidder stopped by KTVU the 9 to discuss the technology.

Watch her interview in the video box above, and learn more about the product here.

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