OAKLAND, Calif. (BCN) - Family and friends of a fallen bicyclist gathered at a ceremony Friday with city officials to unveil a new street sign in memory of the bicyclist.
The event took place from 4-5 p.m. at the intersection of 35th Avenue and Galindo Street.
City transportation officials said Galindo Street would be renamed Deontae Bush Way in memory of Deontae Bush, who died in July 2018 after a collision with a car.
City councilmember Noel Gallo presented a commemorative street sign to the Bush family and acknowledged the advocacy for traffic safety by Deontae's loved ones in the aftermath of his death.
Director of Transportation director Ryan Russo said, "The family is really an inspiration to us."
City staff reportedly worked with the Bush family after Deontae's passing to hold a public meeting to generate suggestions for safety improvements. The department said the idea to commemorate Deontae's life with a street sign bearing his name emerged from that meeting.
Transportation department officials said traffic safety improvements to 35th Avenue will be completed over the next two years, including the installation of $2.7 million in traffic and pedestrian crossing
Department spokesman Sean Maher said the emphasis is on reducing speed along 35th Avenue and shortening the distance it takes to cross the street on foot or on a bicycle.
Department officials said they were also developing a bicycle safety project on East 12th Street and 35th Avenue, with construction estimated to begin in 2020.