Posted: 8:37 p.m. Friday, Jan. 27, 2012
OAKLAND, Calif. —
KTVU Channel 2 unveiled a new set and graphic package Saturday night during the 10 p.m. news.
The news station is trying to evolve and modernize, while also maintaining its history and legacy.
The new set, designed by Broadcast Design International, and graphics, designed by Hothaus Creative, translate into a modern presentation that is both warm and sophisticated.
"Our goal was to contemporize the graphics and set while maintaining the pedigree of the KTVU news brand," said Tom Raponi, KTVU/KICU vice president and general manager. "I'm very proud of the work that our design team has accomplished with BDI and Hothaus. The combination of technology and new home for the Bay Area's most respected news team will allow us to write the next chapter in our history."
The set will include three different sections -- the main desk, the weather center and a multipurpose area.
The main anchor desk will feature a large Duratran mural and will include the iconic Golden Gate Bridge.
The weather center is large enough for multiple meteorologists and features 60-inch flat screen monitors.
The multipurpose area can be used for a separate anchor desk, reporter stand-ups, social media center, local news specials and community affairs programming.
The new set will also include cutting-edge technology highlighted by an 82-inch Perceptive Pixel plasma monitor with touch screen technology.
"Visually, the most stunning aspect is that our set designers connected all three presentation areas," said Ed Chapuis, KTVU news director. "It looks spectacular. The new Big Board will allow us to show the story to our viewers in a more powerful way during major breaking news and weather events."
Chapuis added that the Big Board adds another storytelling tool for the anchors and reporters to break down videos, graphics and 3D images for viewers.