A new HBO television series depicting the lives of three gay friends began filming in San Francisco this week, according to the mayor's office.
"Looking," a show about three gay men in San Francisco starring Frankie Alvarez, Murray Bartlett and Jonathan Groff, will complete filming in the city in November for its first season on the popular cable channel, Mayor Ed Lee announced.
Producers of the series signed a lease for stage and office space in the city's Mission District, according to Lee's office.
The production comes just about three months after the U.S. Supreme Court's ruling on California's Proposition 8. Locals KTVU spoke with were enthused to hear about the new show.
"I think its important to be true to life and show the vibe here in San Francisco," said SF resident Stephanie Hall.
"I think it's time," said Bill Becklehimer of American Canyon. "Probably past its time. It's something they should have done a few years ago."
Supervisor Scott Wiener represents District Eight. He said the show will depict gay life beyond the Castro.
"I think in the show, theyre living in the Mission and LGBT people live throughout San Francisco," said Wiener. "So showing realistic portrayal of gay people is great."
HBO filmed the show's pilot in April after previously filming "Hemingway & Gellhorn," a film starring Nicole Kidman and Clive Owen, in 2011, according to Lee's office.
"I am thrilled to have HBO return to San Francisco," the mayor said in a statement. "Productions like this help showcase our world-class city to the world."
HBO president of programming Michael Lombardo said the show "is as much about San Francisco as it is about the characters" and said "we are thrilled to be shooting in the city."
The San Francisco Film Commission's Susannah Robbins said the city's rebate program is enticing production companies to choose San Francisco.
The program gives rent credits for office and production space in the city. She estimates a local expenditure of two million dollars in two months
"That's between groceries, gasoline, rent, salaries," said Robbins. "A lot of money they're putting into this economy."
Watchdogs are questioning an exclusive agreement between the City of Oakland and a non-profit group, tapped to lead a multi-million dollar project to redevelop the area around the Coliseum BART station.