For more than a half century, the South Bay has been defined by the 408 area code, but now a big change is coming to the area.
Those '408' phone numbers are quickly running out and a new area code is being introduced -- "669," and that's not the only change.
Starting a week from Saturday, all calls will have to include 1 plus the area code, even calls placed tp someone living a block away.
At Santa Clara Paintball in San Jose Friday night many were prepared to play but weren’t not ready to dial four extra numbers.
"Ninety percent of our calls are to the 408 area code, so it's going to affect about 90 percent of our outgoing phone calls," said Thomas Madden of Santa Clara Paintball.
For some, 408 isn't just an area code, it's part of their company name.
But the sun is setting on the 408-only era in the South Bay.
Existing 408 numbers will remain covering most of Santa Clara County and small portions of Alameda and Santa Cruz counties.
Starting next month a "669" area code will be introduced for most new phone numbers.
"It's kind of weird. It's been 408 here forever, for as long as I've known it, said Craig Bragg of San Jose. “'669' feels like an out-of-town number."
South Bay residents will have to re-program fax machines and check alarms to make sure the area code is included.
The manager of one store just re-programed the fax machine and his cell phone, but forgot about a sign which will have to be changed.
Change is tough for one longtime Los Gatos couple.
"I'm staying '408,' but I got to put ‘1’ when I call my kids that live five minutes away from me?” said Sheryl Breshiker. “I have to do '1-408''? So I have to reprogram my whole speed dial thing." said Sheryl Breshiker.
Her husband Bob Breshiker added, "We don't like it. We're older and we don't like change like that."
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