Rosie the Riveter dress-up contest aims for third world record in Richmond, Calif.

- Folks who honor history and are feeling the competitive spirit are invited to come out and dress up like Rosie the Riveter in Richmond, Calif. to earn a spot in the Guinness World Record book for the third time.

Dee Amaden, spokeswoman for the Rosie Rally 2017, is hoping thousands of people will show up, fully decked out in red-and-white polka dot bandanas, on Aug. 12 at 10 a.m. at Craneway Pavilion and Lucretia Edwards Park.

“We’re rallying to show how women made a difference during one of the greatest challenges in our nation’s history,” said Marsha Mather-Thrift, executive director of Rosie the Riveter Trust. “We want to remind the world that women across the nation and here in Richmond took on work that had been mostly the exclusive realm for men until women were needed to support the war effort. Then, women rallied and rose to the occasion and that’s what we want them to do with us again.”

Last year, the Richmond group took home the title – for the second time – after 2,229 men, women and children came dressed up like Rosie The Riveter,  the iconic female image during World War II highlighting a muscular woman clad in denim and a red bandanna with the headline “We Can Do It!”

In 2014, the Richmond Rosies drew a crowd of 1,084 women, when they earned their first title. The California group was beaten in 2015 by a group in Ypsilanti, Mich., where they will try to challenge the record this year in October.

Here’s what you need to wear to make the count official:
1. Red bandana with white polka-dots, worn in the traditional style.
2. Dark collared shirt with dark blue pants, OR dark blue coveralls. (Note: overalls cannot be counted.)
3. Red socks
4. Closed-toed black or brown shoes or boots.

After the count, there will be a Rosie Rally held at the former Ford Assembly Plant, which produced some 50,000 tanks and jeeps during a 3 ½ year period during World War II.

The Home Front Festival, from 11:30 a.m. to 4:00 p.m., will feature the Potomac, Franklin D. Roosevelt's famous yacht, docked adjacent to the festival site; an air craft cockpit display from the USS Hornet; the East Bay Regional Parks’ Mobile Ranger Unit and ranger programs; multiple hands-on activities for children; an historical display from Angel Island; and information on Victory Gardens from the UC Master Gardeners’ program, as well as other exhibitors.

The events are co-sponsored by Rosie the Riveter Trust and the Rosie the Riveter/WWII Home Front National Historical Park, along with the City of Richmond, Richmond Convention and Visitors Bureau and other partners

Participants are encouraged to RSVP by visiting Anyone who is dressed like Rosie the Riveter according to the guidelines below will be counted, and participants of all ages, genders, and abilities are encouraged to attend.

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