NEW YORK (AP/KTVU) - Snapchat is tweaking how it operates to separate what you and your friends and family share on the site -- and what media organizations share.
In short, they're separating the social from media, the company said.
Under the new arrangement, Snapchat users will now see two separate feeds -- one from those you know and one from media organizations.
"We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post," wrote Evan Spiegel, Co-Founder and CEO.
When you open the app now you'll still see your camera so you can quickly snap and share a photo. But your friends content will appear on the left, while the right side will be the 'discovery' platform – where publishers push out their content made specifically for Snapchat.
Sites like Facebook and Twitter continue to keep their news feeds mixed. Snap's CEO writes that such feed mixing makes it easier to distribute what's come to be known as fake news.
The Snapchat 'discover' feature will expand to include more produced content as well, from various media outlets and from verified celebrities. Snapchat says they'll review the content with a team of "human" curators, which will give the app a role in judging what's appropriate for the site.