'Sprinkles make the world a better place:' Museum of Ice Cream in San Francisco

-  If you're a fan of rocky road or the kind of person who thinks that salted caramel is the greatest flavor every created, then there's a new place for you to visit in The City.

The Museum of Ice Cream is opening in San Francisco in September at 1 Grant Ave. in the former Emporio Armani boutique. It's the third such pop-up institution dedicated to the sweet treat following ones in New York and Los Angeles, according to a spokesman for the museum. The founder and the creative director behind the museum is Maryellis Bunn. 

The color of the museum is 100 percent cotton candy pink. The theme of the museum is 100 percent whimsical.

“Remember those crazy ideas you dreamed up as a kid?” reads the slogan on the museum’s website. “The Museum of Ice Cream is the place where ideas are transformed into real life experiences.  A place where flavors are mysteries, toppings are toys and sprinkles make the world a better place.”


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In Los Angeles, a selection of California-based ice cream makers have specialty flavors on offer at the museum, including Salt & Straw and Coolhaus. There will be ice cream to eat in San Francisco too, a spokesman said, but he didn't divulge the brand or the flavors to KTVU on Wednesday.

What can you do at the museum? Jump into a pool of sprinkles, swing in a room covered in banana wallpaper and be wowed at giant popsicles protruding from the walls.

Just check out Instagram. Celebs and regular people seem to love it, based on their grins from ear to ear. Beyonce, Katy Perry, Gwyneth Paltrow and Kim Kardashian have all checked it out.

The mission of the museum, the website states, is to design environments that bring people together and provoke imagination. Tickets are $29 for adults and $18 for children and seniors.

For more information, click here.

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