(KTVU) - Uber has unveiled a new product to make it easier for drivers to pick up passengers.
The device is called the Uber Beacon.
It goes on a driver's windshield and glows in the same color that the rider chooses.
It was designed to make it easier for riders to see their driver in a crowded place or at night.
Uber has rolled out the Beacon in select cities and it will be available in more places next year.