Account Executive
SUMMARY: Sells television time to advertisers and their agencies. Service existing accounts with strong emphasis on the development of new-to-television and new-to-KTVU business by performing the following duties:ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Compiles lists of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
- Daily travel throughout Bay Area to call on regular and prospective clients to solicit orders or talks with clients by phone. Client functions often fall on nights and weekends.
- Presents or demonstrates KTVU programming, using computer Power Point presentations, video tape, ratings, and sales pieces prepared by Research Department, emphasizing salable features.
- Negotiates ratings and rates. Prepares paperwork for orders obtained.
- Makes presentations to advertising agencies and clients. Responsible for selling sponsorships that may include promotions initiated by sales persons.
- Prepares reports of business transactions and keeps expense accounts.
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