SAN FRANCISCO, Calif. (KTVU) - The age-old saying goes, "All good things, must come to an end,” but sometimes you're just not ready to accept what is.
After 12 years in business, San Francisco's Mission Pie will close its doors on Sep. 1, Mission Local reports.
For over a decade, owners Krystin Rubin and Karen Heisler, have been whipping up high-quality pies from ethically sourced ingredients at an affordable price.
But the owners told Mission Local, in order to sustain the bakery financially, great risks would be involved that would compromise their values.
Every day, we are awed and deeply moved by your love for Mission Pie as well as your sustained presence here at the shop. We have witnessed many of you through momentous changes and accomplishments, profound growth, deep losses, new beginnings. We've also been together through more mundane days and weeks. All of it has mattered. • So now for the hard part: Since we opened in 2007, and most notably in the last 5 years, the costs of operating Mission Pie have increased substantially. As a result, Mission Pie's profitability curve has been leveling and even tipping downward, even as we've gotten "busier". • Our priority has always been to be a good work environment that sustains and lifts up our employees while maintaining an environment that feels welcoming to the broadest range of people. It's been our mission to offer food that is nourishing, wholesome and accessible while respecting every hand that touches it-from grower to cook and baker to server to you. • As costs have increased beyond what revenues from a small corner business can stay ahead of, we have been exploring new growth initiatives to help Mission Pie thrive into the future. Each option we looked at revealed itself to be either a poor business decision (we're looking at you, delivery apps) or ran counter to our identity and values. Sometimes it was all those things. • After a lot of deliberation, we concluded that we don't want to abandon our core values and we don't want to ask our community to bear witness to a slow collapse of a beloved place. So, we have made the heart-rending decision to close Mission Pie at the end of the Summer. Our last day of business will be Sunday, September 1. • We have made this choice because we believe wholeheartedly in what Mission Pie has been and promised to always be. We are sharing this information early because we hope to share a season of celebration of what we hold dear together and to have the opportunity to come together in thanks-we would not be here if you had not been here with us. So come let us thank you for the last 12 years. We’re glad we got to spend it with you. 💘💘 #missionpie #eatmorepie
They explored a number of options to increase business through third-party delivery services.
They considered delivery apps like Postmates and Cavier, but most companies charge a 30 percent commission.
They even looked into mail-order businesses that would ship the pies out, but the baked goods wouldn't be as fresh.
With all options on the table, Rubin and Heisler made the difficult decision to close up shop for good.
"We have made this choice because we believe wholeheartedly in what Mission Pie has been and promised to always be," they said in an Instagram post.