FILE - A customer carries a Shein brand bag after shopping at a pop-up store of the Chinese-founded fast fashion brand Shein, in Dijon on June 26, 2025. (Photo by Arnaud Finistre/ AFP via Getty Images)
A shake-up in the consumer fashion industry has shoppers talking this week.
Fast-fashion platform Shein is reportedly acquiring the American-based fashion company Everlane.
Shein acquiring Everlane
What they're saying:
Puck News broke the story, with an article titled, "Everlane Is Selling Out… to Shein." The agency had previously reported Everlane had been in a debt crisis.
By the numbers:
Puck News said they spoke to someone with direct knowledge of the deal, which valued Everlane at $100 million and was approved by the board over the weekend.
RELATED: Swatch, AP watch collab gets massive crowds, police respond at multiple stores
What is Everlane?
Big picture view:
Known for its wardrobe staples and "elevated basics," Everlane is a direct-to-consumer American clothing retailer that has built its brand and audience around values of sustainability and transparency with promises of "cleaner fashion."
It’s been the recipient of several sustainable fashion awards and is members of several certification standards in the industry, according to its website.
RELATED: Here's what really happens to your used clothing donations
What is Shein?
Dig deeper:
Shein is a popular fast fashion retailer founded in China in 2012, now based in Singapore.
The company sells inexpensive clothes, cosmetics and accessories, primarily targeting young women through partnerships with social media influencers.
It’s faced scrutiny in the U.S. and in Europe over its product and ethics, and has even been at the center of lawsuits. One in the U.S. said its copyright infringement was so aggressive, it amounted to racketeering.
What is fast fashion?
This browser does not support the Video element.
How fast fashion impacts the environment
(From the archives: 2022) Akhil Sivanandan co-founded Green Story, a platform to measure and communicate the environmental impact of products. He shares the negative aspects of fast fashion on our planet.
Big picture view:
So-called "fast fashion" can be described when clothes inspired by the latest trends and runway looks are made to be cheap from unrecyclable synthetics, not cotton.
The Source: Information in this article was taken from Puck News, whose reporting came from those with direct knowledge of the deal. Background information was taken from Reuters and The Associated Press. This story was reported from Detroit.