Power of branding amid Oakland International Airport proposing a name change
The battle between Oakland and San Francisco is intensifying, now that the city has filed a lawsuit against "The Town," over its proposal to add "San Francisco Bay" to the official name of Metropolitan Oakland International Airport. Katherine Melchior Ray, a marketing professor from UC Berkeley Haas School of Business, joined us on 'The Nine' to talk about the impact of the proposed name change, and the power of branding.
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