This browser does not support the Video element.
McDonald's brings local Gilroy flavor with garlic fries
Friday marks the start of the 38th annual Gilroy Garlic Festival, but while tens of thousands of people flock to that town to sample its signature spice, others will get the taste courtesy of a new menu item at a national chain restaurant.
The CEO of McDonald's posted his review of the chain's new Big Arch burger — but social media ended up taking a bite out of him instead.
The fast-food giant rolled out the Big Arch burger Tuesday, noting it's available for a limited time. The McDonald's website describes the burger as having two quarter-pound patties, three slices of cheddar cheese, lettuce and pickles — plus crispy and slivered onions.
What truly makes the burger stand out, McDonald's says, is its sauce — which is "tangy [and] creamy, with the perfect balance of mustard, pickle and sweet tomato flavors."
It's "all served on a toasted sesame and poppy seed bun, making each and every big bite equal parts juicy, melty and saucy," the website adds.
CEO’s 'big’ endorsement sparks small-bite backlash
What we know:
CEO Chris Kempczinski posted his video review on Instagram Feb. 3 — and appeared eager to spotlight what he called the chain's "delicious product."
"Holy cow! God, that is a big burger," Kempczinski said in the video, which garnered over 4.5 million views.
Though he appeared excited, he took a notably small bite of the burger before declaring, "That is so good."
"It's distinctively McDonald's," he said.
"Only McDonald's could do this type of burger, but it also is unlike anything else on our menu. It's a delicious product."
Target will stop selling cereals with synthetic colors: Did your favorite make the list?
Target will take all cereals that contain certified synthetic colors off the shelves by the end of May, becoming one of the first national retailers to do so.
Social media roasts McDonald’s boss
What they're saying:
Kempczinski's video was lightly roasted in the Instagram comments section.
"He acts like he's never seen a burger before," one person observed. "Impressed by sesame seeds."
"That was the smallest first bite I've ever seen," another person jeered.
A third user joked that Kempczinski — who was wearing a sweater vest in the clip — has an aura that "screams kale salad."
A handful of users also teased the CEO for referring to the burger as a "product."
"That's a nice-looking product. I'll take two units, please," a commenter jested.
Another top comment read, "It scares me when you call food 'product.'"
Fox News Digital reached out to McDonald's for comment.
McDonalds Double Big Arch beef burger advertising poster outside one of their restaurants on Oxford Street on 1st March 2026 in London, United Kingdom. Oxford Street is a major retail centre in the West End of the capital and is Europes busiest shopp …
From ‘Big Arch’ to ‘McNugget Caviar’
Dig deeper:
The viral moment follows another headline-making move from the chain earlier this year.
In February, the chain offered free McNugget Caviar kits featuring premium sturgeon caviar and crème fraîche — but ran out before many fans could get a taste.
At the time, McDonald's told Fox News Digital the kits sold out "very quickly, leading some to experience site disruptions."
"We look forward to bringing more ways for fans to enjoy our limited-time drops in the future," a spokesperson said.