SANTA ROSA, Calif. - Russian River Brewing Company is expecting a virtual shopping rush on Thursday when the highly coveted Pliny the Younger craft beer is released online.
The annual event for the triple IPA brew normally draws thousands to Sonoma County, which has been canceled this year because of coronavirus.
So the release is going virtual, with pre-sales starting at 11 a.m.
The 12-packs will include four bottles of Pliny the Younger and a variety of other beers.
Cases cost $80 before taxes and shipping, and are expected to ship out the second week of February.
For more information about purchasing the hoppy beverage, click here.
Check out footage from last year for a sense of the pre-pandemic scene at the brewery.