KTVU Archive: Stephen Curry celebrates Chinese New Year in TV spot
NEW YORK (AP) - The NBA is celebrating the Chinese New Year with a TV spot featuring Stephen Curry , Jeremy Lin, and James Harden.
The ad is called "Dining Table" and shows the stars sharing a New Year meal with a Chinese family. It is being broadcast ahead of the 2016 parade across all of NBA China's television and digital partners' platforms.
The Chinese New Year in 2016 celebrated the year of the monkey. Lin plays for the Charlotte Hornets and is the first American-born NBA player of Chinese or Taiwanese descent.
Houston, Golden State and Washington will wear uniforms with the team name in Chinese and host arena events. Other NBA teams will celebrate the holiday and pay tribute to Chinese culture.
Fifty-one games will be broadcast or streamed in China, showcasing all 30 NBA teams for the first time.