Raiders enhancing "My Cause, My Cleats" campaign
Cleats to be worn by Raiders players during Week 13 as a part of the "My Cause, My Cleats" campaign.
OAKLAND, Calif. (KTVU) - As a part of the NFL’s “My Cause, My Cleats” campaign, the Oakland Raiders are joining with players across the league for the second straight year to wear custom cleats that reflect their commitment to charitable causes.
On Sunday’s matchup with the New York Giants, the Raiders are again taking their display a step further. The entire organization will be involved in this year’s campaign. Front office, game day and stadium staff will be joining alumni, Raiderettes, Owner Mark Davis and 30 players with personalized footwear. The cleats were designed by longtime Equipment Manager Bob Romanski.
This year the NFL began personalizing the individual connection with players and their charity during a league-wide unveiling of the custom cleats via social media on #GivingTuesday. They called it “Unboxing Day,” and the images shared by players were categorized using the hashtag #MyCauseMyCleats.
“Approximately 1,000 players are planning to showcase their causes on-field during Week 13 games, nearly double the player participation from the inaugural year of the campaign,” the NFL said.
Additionally, the NFL announced that players can raise funds for the cause they are supporting by choosing to auction off their cleats at NFL Auction. The charities stand to receive 100 percent of the funds raised as long as they have 501c3 status.
Fans can bid on game cleats at NFL.com/Auction. To learn more about the campaign, visit www.nfl.com/mycausemycleats.
Below is a list of the specific causes participating players are choosing:
RAIDERS SPECIFIC CAUSES