Mooove to the right. Mooooove to the left.
A British startup has launched a Tinder-style app, called Tudder, to hook farmers up with cows.
No. Not that way.
The app, developed by Hectare Agritech and designed by SellMyLivestock, allows farmers find breeding matches by viewing pictures of cattle with details of their age, location and owner. Users hear a mooing sound as they swipe -- right to show some cow love, left to nix the bovine's affections. If there's a match, the app shows a heart and the words "Match found!" The icon of the app is a big red udder.
The company touts its product with a plethora of puns, such as it is seeking to "unite sheepish farm animals with their soulmates" and wants to help out in the meat market. “Tudder is a new swipe-led matchmaking app, helping farm animals across the U.K. find breeding partners in the quest for moo love,” according to the Apple app store description.
Farmers who swipe right get sent to Hectare’s livestock-buying website, with a chance to contact the owner or make an offer. The listing website includes information on the animal’s character and any health issues.
Profile descriptions range from “nice big strong sorts make nice suckler cows” to “quiet well grown young bull ready to work,” and farmers can also restrict their online search by whether the animal is organic, pedigree or on a farm where tuberculosis has been detected.