Levi's announces new Super Bowl collection
SAN FRANCISCO (KTVU) - If you're heading to Levi's Stadium for the Super Bowl, you might want to bring along your new Levi's Super Bowl jacket - At least that's what the Bay Area company is hoping for.
On Wednesday, Levi Strauss & Co. unveiled a limited edition Super Bowl 50 collection that will only be sold during the week of Super Bowl 50.
Along with having the naming rights to Levi's Stadium, where the game will be played, Levi's is a founding legacy partner of the Super Bowl Host Committee.
“As a company born and raised in San Francisco, we’re excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf,” said Chip Bergh, President & Chief Executive Officer of Levi Strauss & Co. in a press released issued Wednesday.
Levi's is also sponsoring the main entertainment stage at Super Bowl City, the free fan village on the Embarcadero. Alicia Keys will be headlining at the stage on February 6th.