The new Starbucks strategy: Will CEO Brian Niccol’s plan work?

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.

Starbucks will stop charging extra for non-dairy milk substitutes

Starbucks said substitutions for a non-dairy option in their drinks was the second-most requested customization among their customers.

Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.

Starbucks unveils 'Wicked'-themed drinks ahead of movie release

In anticipation of the "Wicked" movie release on Nov. 22, Starbucks is launching a new line of drinks and merchandise inspired by the film.

Starbucks replacing CEO: What's been plaguing the coffee giant?

From boycotts to labor disputes, here are some of the issues that have been plaguing the world’s largest coffee company in recent months.

Robbery suspects arrested from Cupertino Target, Starbucks-Stanley cup debacle

The Santa Clara County Sheriff's Office arrested two robbery suspects this week in connection to a January incident at a Cupertino Target that involved Stanley cups. 

Starbucks mugs recalled due to burn, laceration hazards

Over 440,000 mugs that were part of several Starbucks holiday gift sets have been recalled due to burn and laceration hazards.

San Jose man hid camera in coffee shop bathroom: police

A San Jose man is accused of planting a camera inside a coffee shop bathroom that recorded dozens of people using the facilities.

In a reversal, Starbucks proposes restarting union talks and reaching contract agreements in 2024

Starbucks says it’s committed to bargaining with its unionized workers and reaching labor agreements next year. The move Friday is major reversal for the coffee chain after two years fighting the unionization of its U.S. stores.

Starbucks workers union calls for walkouts at hundreds of stores ahead of holiday season

The holidays are just around the corner, and that means Starbucks is gearing up to offer free drinks for its Red Cup Day promotion. It also means workers at hundreds of the coffee chain's locations will be AWOL. 

Starbucks increases US hourly wages and adds other benefits for non-union workers

Starbucks said Monday that unionized workers won't be eligible for some of those perks, a sign of the continuing tension between the Seattle coffee giant and the union trying to organize its U.S. stores.

'Tis the season: Starbucks' holiday menu and red cups return Thursday

Starbucks is ringing in the holiday season this week with the return of festive drinks like Peppermint Mocha, Caramel Brulée Latte, and a new holiday beverage.