49ers Colin Kaepernick wants you to eat your FNV
NEW YORK-- San Francisco 49ers quarterback Colin Kaepernick and Golden State Warriors guard Stephen Curry want you to increase your FNV intake.
It's the newest campaign from the Partnership for a Healthier America, which works with private companies and was created in conjunction with first lady Michelle Obama's Let's Move! initiative to get families to eat better and exercise.
The push is being called ‘FNV' which is intended to be a catchier way to refer to fruits and vegetables.
Kaepernick and Curry, along with WWE star John Cena, actors Kristen Bell and Jessica Alba, musician Nick Jonas, and athletes Cam Newton and Victor Cruz all support FNV.
To start, the campaign will primarily be on social media with short videos featuring celebrities.
The teaser video to promote eating more fresh fruits and vegetables debuted on Thursday.
A video featuring Warriors point guard Stephen Curry is scheduled to debut later this year.
In a press release the chief marketing officer behind the new video says "FNV seeks to create a cultural movement behind fruits and vegetables—one that parents will want to support, celebrities will seek to endorse and kids will find intriguing enough to get behind."
The campaign is set to launch nationally, as well as in Fresno and Hampton Roads, VA later this spring.