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Lay’s, Doritos, Cheetos about to get cheaper: Here's why

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Published  February 3, 2026 8:23am PST
Consumer
FOX Local
article

FILE - PepsiCo's Frito-Lay Doritos nacho cheese tortilla chips are displayed alongside packaged foods for sale at a warehouse grocery store. (Photo by Patrick T. Fallon / AFP via Getty Images)

The Brief

    • PepsiCo is planning price cuts as demand for its drinks and snacks has slipped.
    • PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips in an effort to win back shoppers.
    • The company is also soon introducing new versions of their popular snacks and drinks that have healthier ingredients, or include more protein and fiber.

Some of your favorite snacks and chips may be getting cheaper, thanks to a planned price cut from PepsiCo. 

Here’s what to know: 

PepsiCo prices

Big picture view:

PepsiCo is cutting prices on some of its most popular snacks in an effort to win back consumers exasperated by rising prices.

The backstory:

PepsiCo has leaned on price increases in recent years as the cost of packaging, ingredients and transportation grew. In the fourth quarter, PepsiCo hiked prices by 4.5% globally. Prices for PepsiCo beverages rose 7% in North America, while prices for the company’s snacks ticked up 1%. 

Bottom line:

The price increases boosted revenue but weakened demand for product. PepsiCo said Tuesday its net revenue rose 5.6% to $29.3 billion in the October-December period. 

The list:

PepsiCo is cutting prices this year on: 

  • Lays
  • Doritos
  • Cheetos
  • Tostitos

What they're saying:

"For some consumers, low- and middle-income consumers, the biggest friction they have today in our category... is affordability," PepsiCo Chairman and CEO Ramon Laguarta said Tuesday during a conference call with investors. "So we have been testing multiple ways to give them affordability."

PepsiCo new products

Also:

In addition to price cuts, PepsiCo plans to accelerate the introduction of new offerings with simpler and healthier ingredients, including Gatorade Lower Sugar and Simply NKD Cheetos and Doritos, which contain no artificial flavors or colors. 

Lay's potato chips will soon introduce versions made with avocado oil and olive oil.

And in a demand for more products with ingredients like protein and fiber, other new products include Doritos Protein and Pepsi Prebiotic, which the company said sold out within 30 hours after its introduction on Black Friday. PepsiCo said the soda will soon be available across the U.S.

The Source: Information in this article was taken from a PepsiCo conference call with investors on Tuesday, as reported by The Associated Press. Background information was also taken from The Associated Press. This story was reported from Detroit.

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