Uptick in injury collisions leads to adoption of 'Vision Zero' campaign in Morgan Hill

Vision Zero logo courtesy of the City of San Jose.

The Morgan Hill City Council adopted a new traffic enforcement initiative Thursday night in an effort to reduce injury collisions in 2018, police said.

For the past several years, there has been an increase in reported injury collisions in Morgan Hill. Increased commuter traffic has contributed to these collisions, according to police.

Starting today, the police traffic team and members of the patrol division will conduct proactive traffic enforcement during peak commute hours as a part of the "Vision Zero" campaign in order to educate motorists on the importance of traffic safety and laws, police said.

The campaign seeks to send the message that traffic deaths are preventable and unacceptable, and while human error is inevitable, safer behavior can help prevent crashes. 

Police are reminding drivers to reduce their speed, watch for pedestrians and bicyclists, to use hands-free communication devices and always use their seatbelts. 

Anyone with questions related to the program can call Sgt. Bill Norman at (669) 253-4982 or the anonymous tip line at (408) 947-STOP.